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“Broadcast to the largest audience in the world with the camera in your pocket.” That’s the official tag line for Facebook Live video.

For marketers, though, the real value is in its ability to boost reach and audience engagement.

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The show debuted in March 2016 and the first two streams accrued 42,000 and 59,000 live viewers respectively, with an average of 2,000 people tuning in at any given time, according to Digiday. digital marketing, explained the appeal to Internet Retailer: “Our Live videos are a great way to showcase our brand and to educate our consumers.” “It is utility-meets-fun-meets-GF banter.A September 2016 episode featuring special guest and brow expert Jared Bailey racked up more than 189,000 views. We have a talk-show vibe, but we’re talking to you, not at you,” she told Digiday Another brand that’s gone the show-route is Outrigger Resorts.The tourism brand streams an #Aloha Friday Live broadcast every Friday, taking viewers to a different resort in the chain, showing off the locales, introducing them to employees, and answering audience questions.After you press Play there will be an 8 second delay, which allows for the average time delay between presenters and attendees.(Read about Delay between Attendees & Presenters) Your attendees will see the video in full screen and will hear it as intended.

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